Client Stories
The Find Store: From Gift Shop to Pottery Studio.
The Find Store, once a beloved gift shop known for its curated collection of unique items, embarked on a remarkable transformation into a pottery studio. I worked closely with the studio to document their journey, showcasing their offerings, the inviting atmosphere, and testimonials from satisfied customers who embraced the change.
Located in a charming corner of the community, The Find Store had built a loyal following as a gift shop. However, the owners recognised a growing interest in hands-on creative experiences. To meet this demand and add a new layer of engagement, they decided to pivot towards becoming a pottery studio while maintaining their roots in artisan-crafted goods.
The Challenge
The Find Store needed a way to communicate its new identity to existing customers while attracting a broader audience. It was essential to:
• Highlight their new pottery workshops and product offerings.
• Capture the warm, welcoming atmosphere of the studio.
• Showcase testimonials to build trust and excitement around the change.
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Storytelling Through Video and Photography
I crafted a narrative that captured the essence of The Find Store’s transformation. Our team:
• Filmed pottery classes in action, focusing on the joy and creativity of participants.
• Highlighted the carefully designed space, from the cozy seating areas to the organised shelves of pottery supplies and creations.
• Featured close-ups of the artisanal pottery for sale, tying the old and new aspects of the business together.
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I interviewed loyal customers who appreciated the shift from a gift shop to a pottery studio. Their heartfelt words emphasized the sense of community and fulfilment they found in the new space.
Atmosphere in Every Frame
I used natural lighting and calming tones to reflect the inviting and serene environment of the studio. The video and photos were designed to evoke warmth, creativity, and connection.
Enhanced Online Presence:
The video and photos were prominently featured on The Find Store’s website and social media, attracting new customers and re-engaging their original audience.
Positive Feedback
Customers praised the studio for offering a unique creative outlet in the community, as evidenced by glowing testimonials:
• “The Find Store has always been a favourite of mine, but the pottery classes have taken it to the next level. It’s such a peaceful and rewarding experience!” - Ed Heard.
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• “I love how they’ve managed to keep their artisanal roots while adding something so interactive and fun. Painting here is the highlight of my week!” –Georgie Bull.
Increased Engagement
The pottery workshops saw consistent bookings, and the store reported higher foot traffic, driven by the buzz around the new offerings.
Key Takeaways
The Find Store’s journey showcases the power of embracing change and staying connected to community interests. Their transition to a pottery studio has positioned them as a hub for creativity and connection, a transformation that I was proud to bring to life through compelling visuals and storytelling.